Mango Board Updates
The National Mango Board (NMB) named Michael Vesely of Jewel-Osco as the 2017 Mango Retailer of the Year. The award was announced during the NMB’s Annual Mango Industry Reception on October 20, 2017 during PMA’s Fresh Summit Convention & Expo in Orlando, FL. Present at the award ceremony were mango industry leaders, including many of Jewel-Osco suppliers and several NMB board members.
The Mango Retailer of the Year award recognizes retailers that go above and beyond to offer strong consistent support to the mango industry, and deliver outstanding mango promotion results. Jewel-Osco was selected from over 100 retailers that partner with the NMB across the U.S. The Midwest retailer routinely over-performed in all mango sales and volume. Jewel-Osco is a leader both regionally and nationally in mango volume sold per week.
Jewel-Osco also ensures mango promotion is implemented 12 months of the year, creating unique and timely seasonal opportunities for mangos. They often incorporate multiple varieties of mangos in their promotions, fresh-cut and case sales. They utilize and reinforce the mango message through print and online magazines, newsletters and posts, reaching millions of potential mango customers in their market. They consistently provide multi-tiered access of communication among their teams; whether it is the produce team, registered dieticians, or the marketing group, Jewel-Osco encourages open dialog with the mango industry.
Please click HERE for photos of the PMA Mango Industry Reception!
The National Mango Board is proud to present a Mango Handling and Ripening Protocol Handbook
The Mango Handling and Ripening Protocol is designed to help improve mango handling practices in the United States, leading to better quality mangos, greater consumer acceptance and higher mango sales. The document provides best practices for the latter stages of the mango supply chain, and is meant for retailers, wholesalers, importers and anyone who handles mangos in the United States.
If you would like to take a look at the handbook please click here.