Every day, member companies receive calls from the media, whether it’s trade press calling about the latest crop and market updates, general news media asking for quotes about current affairs, or any number of various news media calling about issues or potential problems. FPAA is excited to bring skilled media trainer, Kathy Kerchner, to offer an exciting and informative seminar to help prepare individual companies for talking to the media. This is an important skill whether you are being interviewed for a positive story or a potentially negative or controversial story.
The half-day event will be held on September 22, 2017 at FPAA from 9:00 am until 12:00 pm. Please plan on attending to ensure that you are prepared when the media calls on you!
Attendees will learn:
• The importance of knowing your message
• Interview techniques
• Do’s and don’ts when working with reporters
• Group practice