The Fresh Produce Association of the Americas (FPAA) Director of Operations and Foreign Affairs, Georgina Felix, participated in the Enza Zan annual sales meeting.
During the event, the Director emphasized the importance of collaboration between seed producers and the fresh produce industry to drive innovation and sustainability. Key insights were shared on market trends, regulatory updates, and strategies to strengthen partnerships, all aimed at supporting the growth of high-quality fruits and vegetables in the U.S. market.
