FOR IMMEDIATE RELEASE
January 12, 2011
FPAA Members Expect Gold-Standard in Winter Crop Quality
Nogales, AZ- Members of the Fresh Produce Association of the Americas (FPAA) say the Gold Standard in winter vegetables will be the norm for this year's season. At a recent meeting, distributors expounded on the consistently good weather and strong plants, saying that "quality," "quality," and "quality" are the key words to describe the winter vegetables that will cross through Nogales, Arizona.
"The coming weeks and months are beautiful promoting opportunities for retailers across the country," says Lance Jungmeyer, FPAA president. "Everything we are seeing in Mexico shows healthy plants, nice yields, and great quality."
Many items are reaching maturity in Sinaloa, Mexico right now and will continue with consistent supplies through April and into May, including tomatoes, bell peppers, cucumbers, squash, eggplant, green beans, and other items.
"Because of the gift of perfect weather we have experienced in the growing regions this year, crops out of Mexico will maintain their high quality throughout the supply chain. Buyers will not see rejections caused by weather inconsistencies that have affected some growing regions," says Jungmeyer. "If buyers are driven by quality, then supplies from Mexico should be the top choice this year."
U.S. importers are expecting similar volumes to the 2010 winter crop. This means that Mexico will provide enough supply for consumers to continue enjoying the health benefits of the winter vegetables they have come to expect.
Jungmeyer adds, "The real story is Mexico is here to fill a huge demand segment by itself if needed, and the quality coming off the plants is stellar."
Historic crossing data and additional information is available by contacting the FPAA office.
The FPAA is a non-profit trade association representing U.S. companies involved in importing fresh produce from Mexico. For more information, please visit http://www.freshfrommexico.com .