Media
In today’s world of increased focus on obesity, nutrition, the
food supply and agricultural and growing practices, the Fresh Produce Association
of the Americas (FPAA) is a valuable resource to media outlets regarding
the availability of healthful fruits and vegetables from Mexico. The FPAA
is also the leading resource for information on the advanced growing practices
used on farms in Mexico, statistics on produce crossings, and business trends
in the produce industry.
Family operated farms in Mexico have been supplying
the American consumer with delicious, quality produce for over 100 years.
In fact, Mexican farmers
are vital in supplying consumers with a wide variety of produce items throughout
the winter months. Tropical climates in Mexico also give rise to marvelous
mangos and crunchy grapes during the spring and summer months. Let us know
if you have any questions about our latest news releases listed below. We
also encourage you to visit our “produce varieties” link, or
contact us directly learn more about Mexico’s abundant produce industry.
FOOD
WRITERS TOUR
In addition to speaking with reporters and consumer communicators about the
varieties, uses, availability and quality of Mexican produce, the FPAA
holds an annual Food Writers Tour to the growing regions in Mexico each
February. Originally started in 1999, the Food Writers Tour has evolved
to include not only reporters, but other people that regularly communicate
with consumers about news and trends related to food.
Are you an avid food
reporter that has ever wondered about the birthplace of your refreshing cucumber,
your succulent eggplant, or your juicy tomato?
Are you a business writer that wants to understand the economic and social
importance of fresh fruits and vegetables shipped to the U.S.? Do you have
a television or radio show where you would like to feature stories about
fruits and vegetables? The FPAA takes you to the fertile growing valleys
in Mexico to show you how your winter supply of produce is nurtured from
seed to harvest.
On our Food Writers Tour you will visit farms, packing facilities,
worker and family housing and educational facilities, and science centers.
You will
spend time with growers, agriculture specialists, food science professors,
and government officials that will give you a full picture of Mexico’s
important produce community. Lest we forget, you will also enjoy Mexico’s
winter sunshine and beautiful landscape.
Past participants include writers
from national magazines, large and regional newspapers, and food industry
magazines. Participants also have included
television and radio personalities, members of the American Dietetic Association,
chefs, and consumer affairs directors from major retail chains across the
U.S. If you are interested in our annual Food Writers Tour or would like
help organizing your own trip to Mexico, we encourage you to contact Allison
Moore at the FPAA.
